Product Leader · Innovator · Life Enjoyer
Turning vision into products,
one customer problem at a time
Customer obsession isn't a strategy. It's how I start every morning.
About me
Hi, I'm Frank — dedicated, dependable, and always thinking customer first. An effective communicator with deep technical and business acumen, consistently recognised for driving cross-functional teams to execute with excellence.
A team leader who values integrity and transparency above all. If I had to describe myself in a few words: product hacker, CX advocate, UX wannabe, and life enjoyer.
What keeps me busy?
In my spare time, I love spending time with my family, playing tennis, travelling the world, skiing, and hanging out with friends. Although my wife hates it, I love exploring new technologies because I believe having hands-on experience with what's deemed cool is absolutely crucial.
Where it all started
I studied at one of the finest universities in Belgium — KU Leuven. Maybe some who attended a different institution might disagree, but it was undeniably a vibrant, inspiring city to study and live in.
I obtained two Master degrees: one in Applied Economics with a focus on international economy and strategy, and one in Business and Informations Systems Engineering.
Career
I started my career in '99 at Trisoft. During that time I worked all around the world with global organisations, integrating Trisoft's Component Content Management solution into their tool chains and processes.
I'm Head of Engineering for our Content Technologies division at RWS, leading teams in Belgium, Ireland, the Netherlands, UK, and Ukraine. I carry overall responsibility for product development and driving the content management experience to the next level.
I've worked with some of the largest organisations in the world.
Years of experience
Team size
International team locations
Customer problems solved
Product hacker.
CX advocate. UX wannabe.
Life enjoyer.
RWS · Content Tech
Took on ownership of the TimeArc product with a team in Ireland coming into RWS through an acquisition.
RWS · Tridion+Fonto
Leading 100+ professionals across 4 locations. Full ownership of the product strategy.
SDL
Led business & product strategy for a market-leading enterprise Content Management product. Thought-leader and speaker at conferences worldwide.
SDL · SCT Division
Led US expansion and M&A strategy. Worked closely with Fortune 500 companies including HP, Wells Fargo, Tesla, Dell and Salesforce.
Trisoft
Defined vision and go-to-market strategy. Grew US operations to 80% of total revenue. Played a pivotal role in the acquisition of the company by SDL.
Trisoft
Defined and built the first version of a Structured Content Management solution that grew to capture 40–50% market share. Negotiated the IP buyout to commercialise the product.
Trisoft
Started career implementing and developing bespoke customer projects for global organisations.
Sint-Truiden, Belgium